AI for marketing & growth — on-brand, on-data, on-results.
Most marketing AI produces generic content and vanity output. I help marketing and growth teams build AI that's grounded in your brand, your data and your funnel — content engines, personalisation, and assistants that move pipeline, with quality you can measure.
AI content & creative — generated on-brand, at scale
Generic AI content is everywhere — and it doesn't convert
Spraying out off-brand AI copy erodes trust and rankings. Marketing AI has to be grounded in your voice, your data and your goals to actually drive growth.
Off-brand, generic output
AI that ignores your voice, positioning and data produces content nobody remembers.
Disconnected data & tools
Customer data trapped across CRM, analytics and campaign tools that don't talk to each other.
Unmeasured AI quality
Content and recommendations shipped with no way to judge accuracy or performance.
Where AI compounds marketing results
On-brand content engines
LLM pipelines grounded in your brand guidelines and product truth to scale content without going off-message.
Personalisation & segmentation
AI that tailors messaging, offers and journeys to behaviour and intent for higher conversion.
Marketing knowledge assistant
A RAG assistant over your campaigns, docs and data so teams get instant, grounded answers.
Lead scoring & insight
AI that scores, enriches and summarises leads so sales focuses on what's likely to close.
SEO / AEO / GEO content ops
Structured, high-quality content built to rank in search and surface in AI answer engines.
Campaign & creative automation
Agentic workflows that draft, vary and route campaign assets with human approval gates.
Proof, not promises
- ✓Built CRM and lead-management engines tracking pipeline and revenue attribution
- ✓Designed product-led retention automation that helped scale revenue 5X
- ✓Architected headless-CMS content platforms enabling independent marketing publishing
- ✓Engineered personalisation layers surfacing recommendations from behaviour and history
- ✓Standardised LLM observability (LangSmith) so AI content quality is tracked, not guessed
Domain experience
I've built the CRM, content and personalisation systems marketing runs on — so AI here connects to your real funnel and data, and its quality is measured like any other engineering output.
Questions, answered
How do you keep AI content on-brand?+
By grounding generation in your brand guidelines, positioning and product truth (RAG), plus review gates and evaluation — so output sounds like you, not like generic AI.
Can marketing AI help with SEO, AEO and GEO?+
Yes. I build structured, genuinely useful content and technical foundations (schema, clean markup, FAQ data) designed to rank in search and to be surfaced by AI answer/generative engines.
Will AI integrate with our existing martech stack?+
It can. I connect AI to your CRM, analytics and content tools so it works with your data and workflows rather than as a disconnected toy.
Do you build it or advise?+
Both — strategy and advisory, hands-on builds, or ongoing fractional technical leadership.
Ready to put AI to work in your business?
Book a consultation and leave with a concrete, high-ROI next step.
Book a consultation