AI for ecommerce — more conversion, less manual work.
From semantic search and recommendations to AI shopping assistants and support automation, I help retail and marketplace teams deploy AI that lifts conversion and cuts operational load — built by someone who delivered a ₹100 Cr GMV marketplace and scaled platforms to hundreds of thousands of users.
Semantic product discovery — search by intent, not just keywords
Generic ecommerce AI doesn't move the metrics that matter
Bolt-on AI widgets rarely understand your catalog, your customers or your margins. To lift conversion and retention, AI has to be grounded in your real data and built for scale.
Poor product discovery
Keyword search misses intent; shoppers can't find what they'd happily buy.
Manual support load
Repetitive queries about orders, sizing and returns drain support teams.
Scale & performance
AI features that work in a demo but buckle under real traffic and large catalogs.
Where AI drives revenue in ecommerce
Semantic & conversational search
Let shoppers search by intent and natural language, not just exact keywords — and find more.
Personalised recommendations
AI-driven product and outfit recommendations based on behaviour, context and catalog data.
AI shopping assistant
A grounded assistant that answers product, sizing and policy questions and guides to checkout.
Support & order automation
Deflect repetitive order, return and tracking queries with accurate, grounded AI.
Catalog & content generation
Auto-generate and enrich product descriptions, attributes and metadata at scale.
B2B quoting & ops
AI assist for RFQs, bulk orders and vendor workflows in B2B marketplaces.
Proof, not promises
- ✓Delivered India's-first-style B2B appliance marketplace to ₹100 Cr GMV in year one
- ✓Migrated a 200,000+ user portal from a legacy monolith to a modern MERN stack
- ✓Built a proprietary size-matching algorithm to reduce fashion return rates
- ✓Engineered catalog performance to sub-2s loads under peak concurrent traffic
- ✓Built multi-vendor platforms with RFQ, bulk orders and B2B checkout
Domain experience
I've built marketplaces and storefronts at serious scale, so AI here is grounded in deep commerce engineering — search, catalog, checkout and performance — not generic add-ons.
Questions, answered
Will AI actually increase my conversion rate?+
When grounded in your real catalog and customer data, AI-powered search, recommendations and assistants consistently improve discovery and conversion. I tie every build to a measurable metric.
Can AI handle a large catalog and high traffic?+
Yes — I design for scale, including vector search, caching and performance tuning, drawing on having delivered sub-2s catalog loads at peak concurrency.
Does this work for B2B marketplaces too?+
Definitely. I've built B2B platforms with RFQ, bulk ordering and credit-term checkout, and AI can streamline quoting, search and vendor operations in those flows.
Build or advise?+
Both — advisory, hands-on builds, or fractional technical leadership for commerce startups.
Ready to put AI to work in your business?
Book a consultation and leave with a concrete, high-ROI next step.
Book a consultation